Everything you need to write about Refo. Questions? Email hello@refoapp.com
Refo is a productivity app built for ADHD brains. Most productivity tools expect discipline, perfect habits, and the ability to maintain streaks indefinitely. Refo expects chaos, and tries to meet people where they actually are.
It was built by Morrigan, whose wife has ADHD and had been let down by every productivity app she tried. Every one wanted something from her — her data, her attention, her money before she'd even seen if it worked. And when she couldn't keep up, they made her feel like the problem.
Refo was built to be the opposite. Free to use. Private by default. Gentle when you're struggling. No streaks that shame you. No paywalls blocking the features that actually matter. No data sold to anyone, ever.
Refo is not a feature list competing with Notion or Todoist. It is a philosophy about how productivity apps should treat people.
The Supporter plan ($5/month) unlocks additional features but the core app — tasks, focus timer, energy check-in, buddy focus, notes, and care reminders — is free and will stay free.
Morrigan is an independent author, independing game dev, and now independent software developer with AuDHD. Refo started as a personal project — a productivity app built for their wife, who had tried and been let down by every other option on the market.
The guiding principle throughout development was simple: build something that helps people without exploiting them. That meant no ads, no data harvesting, no dark patterns, and no paywalls blocking features that genuinely help people with ADHD manage their day.
Refo is independently built and funded. There are no investors, no growth targets, and no pressure to monetise user data.
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Screenshots, the app icon, and the feature graphic are available on request. Email hello@refoapp.com and we'll send them over.
For interview requests, review copies, screenshots, or any other press enquiries:
We're a small independent project so responses may take a day or two. We read everything.